Tested on a real event
Idaho Air
Pitform started inside Idaho Air, the largest air-cooled Porsche event in the NW.
Built for car shows by people who run one.
Kelly and Daria Smith built Pitform from the work of running Idaho Air, after the available systems proved too dated, too hard to control, or too generic for a serious car show.
Run by car people
Category fluency
The product is shaped by the details car people notice and the work organizers have to get right.
Ready for live event work
Day of event
The core features came from jobs that had to work when cars, event staff, and attendees were already moving.
Built by operators
Modern operators
Kelly and Daria build software, AI systems, and businesses professionally, then brought that standard to car shows.
FOUNDER EXPERIENCE
Platform leadership, pointed at event day.
Kelly Smith has spent two decades leading digital platform work for companies where software has to perform under real customer volume, operational pressure, and brand-level scrutiny.
His background includes platform leadership for Starbucks, MGM Resorts, and AG1. He was also the Chief Digital Officer for Hagerty, the leading classic car insurer. Kelly builds and invests in companies like Pitform from Curious Office, which he has been running since 2007. Invested companies have seen exits to companies like Microsoft, Amazon, Google, Priceline, Comcast and others.
Pitform brings that standard to car show operations, where the public event, the gate, the vehicles, the awards table, and the closeout record all have to stay clear while the day is already moving.
Experience building products that millions of people use every day.
Pitform came from the work of running the show.
Pitform exists because serious organizers were doing too much manual work around tools that did not understand the show field.
THE EVENT
We run the kind of show Pitform serves.
Idaho Air put the problem in front of us directly: real cars, real owners, real sponsors, real event staff, and a field that does not care how many tools an organizer had to stitch together the night before.
THE GAP
The available systems did not fit the work.
The options we found were dated, hard to control, overloaded with the wrong things, or built around generic event workflows. Car shows need ticketing, check-in, display codes, voting, awards control, order adjustments, and exports to work around the vehicle.
THE BUILD
So Pitform became the operating system we wanted.
It began as the system we needed for our own event: clear enough for day-of-event work, structured enough for the business side, and specific enough for the way car shows actually run.
IDAHO AIR
The first proof was our own event.
Before Pitform became a platform for other organizers, it had to work for Idaho Air: entries, arrivals, display codes, voting, results, and the pressure of a live event.
A cleaner way to run the show.
Pitform keeps the work that usually gets split across spreadsheets, forms, payment links, and voting tools in an operating model your team can use before, during, and after the show.
One operating model
Tickets, check-in, vehicle profiles, voting, awards control, order adjustments, and exports stay organized around the show.
Clear day-of-event work
The system is designed for arrivals, walk-ups, display codes, event staff, and the pressure of cars already moving.
Vehicle-first pages
Public pages, profiles, voting, and awards stay tied to the vehicle, not scattered across generic forms and links.
Clean event closeout
Organizers can review winners, publish results, handle refunds or cancellations, and export the data after the field clears.
Bring the same control to your next show.
Pitform gives organizers a vehicle-first operating model shaped by the kind of event work the platform was created to handle.